For 2Performant, performance is more than just being the best. For us, it's about outperforming, even though you are the best.
Today, we have surpassed 1,000,000 sales generated this year, as of January 1, 2022, 54 days earlier than in 2021.
In digital marketing, performance translates into numbers, and we're proud to show the numbers behind this year's performance.
The best day for 2Performant was 09.08.2022 with 7,309 sales, followed by 22.02.2022 with 7,277 sales. The total volume of traffic brokered on the platform this year was 48 million clicks - representing a 32% increase over 2021.
The main categories of products sold during the period were:
- Fashion (with over 250,000 sales)
- Books (over 230,000)
- Pharmaceuticals (over 150,000)
- Beauty (over 90,000 sales)
Of these, the Pharmaceuticals category saw a significant increase in share from 10% last year to 15% in 2022.
Since the beginning of the year, we have seen a 47% increase in total sales, with sales up 127% for Pharmaceuticals, 52% for Books and 37% for Fashion.
