Product reviews often contain a list of pros and cons, which Google says their research has shown to be popular with shoppers when making their purchasing decisions.
If you have a reviews website you know this too well.
What you don't know or maybe you've been noticing lately is that now Google Search may highlight pros and cons in the product review snippet in Search results.
You can tell Google about your pros and cons by supplying pros and cons structured data on editorial review pages. When you're adding structured data to your web pages, you can use Rich Results Test to make sure it's correct and valid for Google Search. The tool has been recently extended to check for pros and cons structured data in addition to all the other structured data types supported by Google Search.
Read all about it on Google Search Central Blog.
