Google attaches increasing importance to the quality of information on websites. In a new update next week, it will remove anything it considers "unhelpful content".
Helpful content is content that focuses primarily on people, not on search engines. Content that leaves people feeling they've had a satisfying experience.
How do you create helpful content? A few ideas from Google:
- Demonstrate first-hand expertise and a depth of knowledge
- Have a clear purpose on your website
- Give enough info about a topic to help visitors achieve their goal
Find out directly from Google what you need to do to avoid being negatively affected.
