Have you ever thought about acquiring other companies, improving their offer, and benefiting from their popularity to grow your own business?
That's what Neil Patel did when he acquired Answer the Public.
He breaks down his strategy in the video below.
Also, in his words "Keep in mind that you can always give up equity in your company instead of paying cash when you are making an acquisition.
Or you can negotiate a payment plan if you don't have a ton of cash."