"Budget lock is the "black hole" of affiliate marketing, where clicks, sales, and commissions disappear. It's when the advertiser's account is no longer powered and all links to their store become inactive and potential buyers referred by affiliates end up on a 2Performant error page, instead of landing on a product page and completing an order. Everyone loses - the store, the affiliate, the network, and not least, the potential buyer." - Dorin Boerescu CEO 2Performant.
However, out of 868 advertisers who have registered traffic on the 2Performant platform in 2022 - 369 have entered Budget Lock at least once. When Budget Lock occurs on an account, its sales flow suffers a syncopation that propagates throughout the 2Performant ecosystem. Find out more about the problems that can result from an advertiser entering budget lock.
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